1. Know Your Self - What is your unique take on your content? Give them your opinion, your viewpoint, a story from your life, etc. Quotes from famous people work, but anyone (and everyone) can do that. Give us something new, fresh and, therefore, more interesting.
2. Know Your Content - Prepare your material early. Become intimately familiar with your content so when you present you can focus on the audience, not on what you are going to say next.
3. Know Your Audience - Ask yourself these questions:
- What specific action(s) do you want your audience to take after the presentation?
- What barriers are going to exist between you/your content and the audience?
- How are you going to connect early and often with them?
- What do they already know about your topic?
5. Know Your Tools - Less is more. Keep your props and resources simple and easy to use.
6. Know Your Enemies - Control your nerves; don't get rid of them. Use CAKE:
C - Change your perspective. Think of nerves as a good thing.
A - Audience-focused. Put your attention on them, not you.
K - Knowledge. Know your stuff top to bottom.
E - Experience. Speak and speak often.
7. Know Your Difference-Makers - Advanced speakers need to continue to learn more and get better. Rookie speakers need to ask questions, overcome your fears and get good.