Tuesday, April 12, 2011

Great Corporate Communication Rules

1. The complex lives in the handouts.
2. The simple lives in the slides.
3. The meaning lives in the stories.

Communicate accordingly.


- Less is more. More is distracting.

- Many things need to be communicated. Not all of it needs to be said. Learn which medium best fits your data. Handouts, slides, spoken, etc.

- PowerPoint is a visual tool designed to strengthen the stories behind the slides.

- Attention needs to be on what the data simply means, not on how much of it there is.

- Posted from the road on the iPad.

1 comment:

Fred E. Miller said...

Simply well said, Rhett!