Five questions to answer as you are preparing your next speech's outline:
Who (are you?)
Don't spend much time on this, but quickly let me know who you are:
Why are you qualified to talk on this topic?
What is your style (serious, fun, interactive, etc.)?
What is something about you I can personally relate with?
What (is in it for me?)
Why should I give you two of my most valuable assets - my time and attention? This question is not about future results, this is about immediate results. Which of my needs are you going to satisfy right now? My need to be entertained, informed, safe, social, thrilled, comfortable, challenged, etc.?
When (will I need to take action?)
How can I tell if I need to live your message or not? How do I know if I am already living your message? Help me understand when I need to take out this tool (your message) and put it to use.
Why (should I take action?)
This is probably the most important in terms of helping your audience want to take action. Help them see the benefits of your message, not just the features.
How (do I take action?)
What are a handful of concrete steps (3 - 5) I can take in my life to live your message?
This isn't an all inclusive list and everything on this list might not fit your topic, but take a look at it the next time you are preparing for a speech and it just might spark a thought or two.