Sunday, March 9, 2008

The Complete Authenticity Rules Collection

The Authenticity Rules book is in the works.  Each chapter will focus on one of the seven Authenticity Rules.  The current version of the book cover and the full rules list are below...



(Thanks to everyone on Facebook for voting on their favorite.)


Authenticity Rule #1 - Know Thyself

This chapter is about the basics of why authenticity as a speaker, trainer, teacher or executive presenter is so powerful.  It outlines ways to know if you are being authentic and how to leverage it when you are.


Authenticity Rule #2 - Know Your Content

Effective communicators bring tremendous value to the table when they are real experts in their topic area.  This chapter is about how to reach expert status.


Authenticity Rule #3 - Know Your Audience

You have to spend a large amount of time not thinking about yourself if you are going to be your true self as a presenter.  This chapter covers how to better understand your world by getting into your audience's world.


Authenticity Rule #4 - Know Your Tools

Tiger Woods would be just another Joe if the 6-iron didn't exist.  Yet, Tiger can do things with his 6-iron Joe can only dream of doing.   Know Your Tools is about mastering the tools at your disposal as they relate to your unique style.


Authenticity Rule #5 - Know Your Flow

Genuine communicators understand human nature, the inner-working of the human brain, learning theories, crowd think, etc.  Chapter 5 breaks these down into tangible, relevant, and actionable strategies.


Authenticity Rule #6 - Know Your Enemies

The evil forces working against you being an authentic communicator are addressed throughout the book, but they are tackled individually here.


Authenticity Rule #7 - Know the Rules

I have coached speakers for over ten years.  This chapter is dedicated to the truck load of tips, strategies, suggestions, ideas, concepts and stories I have that will help you be a more authentic speaker, trainer, teacher or executive presenter.

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