Friday, January 18, 2008

Authenticity Expiration Dating

Jerry Seinfeld has a great piece in his stand-up album I'm Telling You for the Last Time where he wonders how they know the expiration date on milk is the exact date. How do they know that is the absolute final day? Do the cows tip off the people during milking? Its a great piece.

Well, obviously there is a system. It varies from state to state, but generally the expiration date is set between 66-96 hours after 6 a.m. on the day after pasteurization (now you have learned your new and totally useless information for today. You're welcome.)

There is also a system for how to know if the authenticity of a speaker is good or not. The following "labels" are how audience members check a presenter's genuineness. Your job as a presenter is to do a gut check, really think about each of these and make sure your authenticity has not expired.

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