Thursday, December 20, 2007

The Light At The End of the Funnel

Other than authenticity, our chief purpose as communicators of ideas is to help our audiences see the light at the end of the funnel. Translated...

1. Create a funnel of ideas, images, concepts, logic and emotions

2. Either broaden it or tighten it depending on which end of the funnel you start

3. Create the opportunity for a light bulb to click for each person

Contained within this three step process is a playground (the funnel), action (the broadening or tightening of the funnel), and reward (the light). Sounds like fun, huh?

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